Recently, amid the government-imposed lockdown, we at the woven threads came across pictures of some fast-fashion stores flooding on social media creating a havoc as the clothes and accessories kept inside were an unmitigated disaster with mould accumulated on it. Not just that, the factories of these glamorous fast-fashion brands have gargantuan bundle of clothes just rotting. As unpleasant and eerie a sight that is, it also raised some important questions on how annihilating the fast-fashion industry is for our Earth and accentuates a desperate need for a greener and more sustainable fashion. Studies reveal that fashion industry is the second largest polluter of the world more than maritime shipping and international flights combined. With these facts and ramifications of the fashion industry coming into the limelight, the phase of lockdown is being perceived as the phase of epiphany for the fashion industry. We at the woven threads hope that when we come out of this people’s values are going to be changed tremendously in regards with fashion.
Environmentalists are definitely hoping the same. The industry has been producing far too much for far too long. Clothing manufacturing has turned so cost-effective at scale that brands would instead over-manufacture by 30 to 40% than take the risk of running out of stock. Sadly, the excess profusely ends up incinerated or in the landfills. It’s high time that the brands put an end to their peccadillos and comprehend the effect of condoning such menacing activities. Whereas, consumers too understand their responsibility as earthlings and choose consciously to support the responsible business.
However, everything is not going be all doom and gloom. As they say, every calamity brings an opportunity. Impact of fashion on the environment, the amount of carbon produced, the million litres of dye polluting the water bodies, its massive contributions to soil erosion and biodiversity loss will be plummeted. Labels will manufacture fewer, smaller collections over the next quarters, or even years. Not just giving a much-required break to the earth but also demystifying the impact of the fiendish industry.
People would be rightly sceptical about in store shopping, going through the door and giving cash/ card to the salesperson, talking to them with close proximity. Digital shopping is going bloom immensely and one just needs to ask themselves to choose consciously and promote responsible business and circular fashion, doing good to the planet and also the local brands.
Apart from that, it’s highly necessary to invest in local manufacturing. The covid crisis has been an excruciating amalgamation of financial and humanitarian crisis. The situation has exacerbated for the local artisans and craftsmen. In afoot for getting the economy back, Lockdown 4.0 has been implemented in India with more relaxations, Prime Minister of India already announced for a need to invest locally, it’s the need of the hour to invest locally to get the economy back.
Whereas American brands will too reinvest in local manufacturing, furnishing new and more jobs and skills. By buying from sustainable brands, not only will we be saving the Earth but also saving the talented artisans from the ennui and help them have fortitude in these disturbing times.
Afterall, the covid crisis with uncertainty and trepidation palpable in the air has taught us some important lessons. To remember we are all in this together and to help each other and the earth we are so thankful for!